MANALI
SLACK
Product & Experience Designer
Based in United States
About Me
I ask 'why?' until things make sense for people, not just systems.
I'm Manali—a product and experience designer who transforms research into solutions that feel effortless. From cutting 70+ hour workflows to driving 40% engagement growth,I turn 'why is this so hard?' into 'oh, that was easy.'
Recent Projects
These projects represent more than just a final product; they're a journey from a simple idea to a meaningful solution. I'm excited to share the stories behind the work and show how I bring innovative ideas to life.
WAYR
An AR-powered mobile app that simplifies airport navigation for novice and non-native language-speaking travelers—reducing cognitive load and missed flights through personalized, real-time wayfinding that overlays clear visual paths directly onto the airport environment.
INPOSTURE
An AI-powered desktop app that helps working professionals and students maintain correct posture through non-intrusive real-time tracking, personalized feedback, and gentle reminders—transforming awareness into lasting behavioral change.
IndyCar
Expanding IndyCar's reach beyond the Indy 500 to engage younger fans (18-34) year-round—building awareness of the sport's rich history, diverse racing events, and drivers through immersive digital experiences during both race season and off-season.
Netilion Conserve
Transforming sustainability tracking for water treatment plants—from fragmented data and 80-hour reporting processes to a collaborative dashboard that turns environmental goals into actionable insights.
Latest Clients
I've had the privilege of working with a range of companies, from startups to global leaders, to design and ship user-centric products. Here are a few of the teams I've contributed to.
MY APProach
I'm a designer who believes technology should adapt to people — not the other way around. My approach is simple: start with empathy and end with a solution that's both thoughtful and a joy to use. My journey has always been about taking complex ideas and making them feel intuitive, personal, and human.
Observe & Understand
My design process starts with curiosity, much like my own journey began by observing frustrating user experiences with apps and websites. I read about human behavior and take inspiration from the world around me to truly understand user needs and pain points. This step is about deeply listening to users and their context before ever beginning to design.
Empathize & Conceptualize
I use my background in computer engineering and my passion for creativity to bridge the gap between technical feasibility and user delight. I create simple and straightforward design concepts that address the identified problems. This phase is about developing ideas that are not just functional but also intuitive and exciting for the user.
Iterate & Refine
My master's in Human-Computer Interaction gave me a deep understanding of how users think and interact. I use this knowledge to systematically test and iterate my designs. This phase isn't about getting it right the first time; it's about continuously learning from user feedback and refining a product until it's not just functional, but genuinely enjoyable and easy to use.
Delight & Transform
The ultimate goal is to create designs that users not only use but embrace. I strive to deliver a final product that solves the initial problem and leaves users feeling thrilled and satisfied. This is about transforming a frustrating experience into one that is seamless and enjoyable.
